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Universities are now in tough competition to attract the highest-achieving students onto their courses. This is why we are always gathering insights and feedback to make sure our recruitment strategy is always effective in engaging with potential students.

Undergraduate English

Those looking to be in higher education are inquisitive, curious and want their information to be easily digestible, as well as fun. This year we restructured and re-designed the entire Swansea University Undergraduate prospectus giving the campaign a new look.

Undergraduate campaign

A fresh colour palette inspired by the impressive natural beauty of Swansea bay, powerful visuals that tell a story of student life and illustrations with a focus on the benefits of studying and living on campus. These factors are important, after all this is where students will be studying and making memories for the next few years!

The final designs have been implemented across print, exhibitions including UCAS and HE Fairs, banners and digital media. This year the recruitment campaign included an Undergraduate Microsite which we were delighted to have been involved with.

(Take a peek!:

As always the Icon team have loved working on this project with Swansea University.Undergraduate Campaign Exhibition



A Grudge Match Of Epic Proportions


Westdale & Icon

Last night Icon enjoyed a fabulous evening at the Liberty Stadium watching Swansea University reclaimed the Welsh Varsity cup from their arch rivals Cardiff University. 

Hailed as Wales biggest student sporting event Varsity never disappoints. Now in it’s 20th year it’s a firm fixture in the Icon calendar.  So when Swansea University approached Icon to be one of their sponsors we jumped at the chance, after all it’s not everyday you get to see one of your logo designs emblazoned across the chest of over 20,000 students! 

The Welsh Varsity identity featured across various merchandise, including pitch side LED
advertising banners. 

The night finished with a magnificent Swansea second-half comeback, resulting in them triumphantly beating Cardiff 16-10. Looking forward to next year already!

varsity 2016

Now Recruiting

Now Recruiting April 2016

Now Recruiting April 2016

It is an exciting time to join Team Icon and with two design positions up for grabs the odds have never been better! Fast approaching our 20th year we are currently rebranding and our new website will be online very soon. Watch this space!

We are looking for a designer who loves print BUT loves digital (a bit) more!

You are a confident, strategic thinker who has the ability to research, plan and craft memorable designs.

You enjoy reading and have excellent written and presentation skills.

You will need to understand brand and be adept at bringing it to life across multiple touch points. Within your role you’ll be exposed to a variety of opportunities and will be required to use your creative skills within a team environment to deliver some excellent creative thinking.

You’ll be expected to attend brainstorms and be able to develop concepts that are both creative and suitable for client needs. With strong attention to detail, you’ll be able to produce pre-press and digital artwork when needed as well as having the ability to produce beautifully crafted designs across digital and print.

You will have a degree of client contact and as part of a close-knit team, communicate your ideas. You’ll know what it is to work under pressure in a deadline driven environment and will be resourceful and committed enough to do whatever it takes to get the job done.

This is a fantastic job for a talented graphic designer to develop all your creative skills. The right candidate will have just graduated or have a few years’ experience in ‘life’ or within a similar agency environment working on campaigns across print and digital. So if your passion is all about great design and you have a hunger to understand and push technology this is probably your dream job.

All you need to apply is a recognised creative qualification and an outstanding portfolio of work. Good Luck!

Please send your ‘Creative’ CV and 4 examples of your work to or by post to ICON CREATIVE DESIGN, The Chapel, 91 Caerphilly Road, Bassaleg, Newport, NP10 8LJ


Icon Prodjects

Based in a beautifully converted chapel in Bassaleg, just outside Newport, Icon have a long established portfolio of clients. Recent projects include Friars Walk Newport, the new shopping and leisure development in the heart of Newport’s city centre and Swansea University’s ‘Making Waves’ Undergraduate Campaign. Clients include, Ryder Cup Wales, Queensberry Real Estate, Janome UK, and Swansea University.

The Newbridge Memo


Memo2After a nine-year campaign to raise the funds, followed by years of renovation work The Newbridge Memo has been given a new lease of life.

Having worked closely with the Memo in the past we were excited to get involved once again to produce both Wedding and Corporate guides for this Iconic Gwent building.

Taking inspiration from the unique historical interior the Icon team have created stylish and modern designs to promote The Memo and it’s excellent services.




A Jolly Good Gift


Icons little elves have been busy wrapping this years gift for all our clients.

IMG_6141 [edited]

It’s the time of year we love the most,
when the icon elves send you post.

Wrapped and designed oh so well
what is this gift you can smell?

A Beautiful box made to measure
Jolly Gingers made just for your pleasure!


Jolly Ginger blog1

Tweet your photo with the #smileitschristmas for a chance to win this yummy box of Biscuiteer's Jolly Gingers

Tweet your festive photo to @icon__design with the #smileitschristmas for a chance to win this yummy box of Biscuiteer’s Jolly Gingers

A Mint Christmas Tea


Tis the season to be jolly… and pretty cold too! These festive tea bags should do the trick nicely!

Designed by Mint – Maja Matas, Kresimir Miloloza, Jozo Matas and winners of the Core77 Design Awards in New York these are a great example of the simplistic intelligent design we love at Icon.


“The essence of Christmas is getting together with the people we are close with. To encourage that, this design needs two people in order to function. It is a tea packaging design that encourages the sharing of a hot beverage with a dear person in the Christmas spirit.”

Friars Walk Newport – Talk of the Town


Newport is undergoing a makeover. The long awaited Friars Walk retail and leisure development is well underway and due to open in Autumn 2015.

Working closely with developers Queensberry Real Estate, Icon have designed a new identity for Friars Walk which will be used to brand the exciting new development.

Over 800m of advertising hoardings have been designed and currently encase the development site showcasing the impressive list of retail and leisure outlets to passers by – whilst a bespoke, fully responsive website keeps our wider audience informed of all major milestones.

The brand identity will be rolled out across the entire site so keep your eyes peeled for more Friars Walk branding popping up around the city in the run up to the opening next Autumn.


friars walk blog [nov]